Our brand

The Commonwealth Bank brand is the most recognised brand in the Australian financial services industry. It is a brand with a strong heritage that has evolved over the years and this is reflected in the reputable financial services organisation we are today. Other award-winning brands within the Group include Colonial First State, our wealth management business, and CommSec, our online broking service.

The Commonwealth Bank is focused on understanding our customers’ needs, then meeting and exceeding their expectations. To achieve this, we are doing things differently.

Our brand promise, Determined to be different, was launched on 26th January 2008 and encapsulates the determination we have to be a different bank, and to be different from all banks in Australia.

Determined to be different is underpinned by the new truths of banking, which are five key platforms for our differentiation:

• Determined to focus on service and on service and on service
• Determined to earn your business, not count on it
• Determined to place you at the centre of everything
• Determined to offer strength in uncertain times
• Determined to be better than we have ever been.

 

We are also determined to offer the best service of any bank in Australia, bar none. That’s why we’re making a set of promises to you that reinforce our unwavering commitment to customer service.

 

Watch the TV ads and behind the scene videos from our advertising campaigns.