We produce Viewpoint biannually. It’s an economic vitality report that
assesses the economic health of the nation, helping you to gain a better
understanding of the economic and financial viability of Australia.
As Australia’s largest bank we have the ability to analyse more financial data
than anyone else. We have used this data anonymously to gain first-hand
insights into the wellbeing of the Australian economy.
Almost half the nation chooses to bank with us, and our EFTPOS terminals,
retail outlets and credit cards process 45% of all financial transactions every
day. The insights we can draw from this level and scale of data gives us a
unique window into the financial wellbeing of the Australian community.
Viewpoint acts as a barometer of the economic mood of the nation. It is a
useful resource that consumers, governments and businesses alike can use to
gain better financial insight.
Every month we also survey 2,000 different consumers aged 18-69 to drill deeper
into how they are feeling about the economy and their personal finances.
To visit the Viewpoint site
