eCommerce expansion: The Chocolate Box The Chocolate Box wanted to keep up with new technology by incorporating
an e-commerce enabled website and in-store merchant facilities while
controlling costs.
Capitalising on trends: Trudy Lu’s Chocolate Emporium Noticing a gap in the confectionary market, Michelle and Luke O’Donnell
came up with the idea for Trudy Lu’s Chocolate Emporium but they still needed
financial backing.