The Unique Selling Proposition (USP)
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The Unique Selling Proposition (USP)
Your USP is the product or service you can deliver to customers that differentiates you from your competition. By asking a few important questions you can refine your USP into a single sentence that clearly states why your customers should buy from you.
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© Commonwealth Bank of Australia 2012 ABN 48 123 123 124
blog.commbank
© Commonwealth Bank of Australia 2012 ABN 48 123 123 124