What others say about XPOSBPOINT customer, Sharon Ziegler says..."The key benefits of BPOINT as a merchant is that it brings customers into the store and as they pay their bills they may see other items to purchase. Also as a merchant we get a commission for each bill that is paid.
One of our customers that comes in here about once a fortnight, she's obviously on a very tight budget, so she'll use BPOINT and pay $20 of [a bill] at a time."
Retail Manager, Browns of Burnside Village Newsagency, Sharon Ziegler
XPOS customer, Hezzie Carleton says..."XPOS brings additional and repeat business into our store so its really good. We really like the convenience of not holding extra stock in the store.
We decided to take up XPOS versus other solutions in the market as it was at no additional cost to us and provided more services to our customers."
Manager, United Campus Bookstore, Hezzie Carleton Bartercard Member, Kitti Kalinowsky says...
"XPOS has made accepting Bartercard simple and quick. XPOS Bartercard means I am able to swipe the customer's card, and wait for the approval. It is that easy and it's a real-time transaction! Gone are the days of manual processing, so there are no queues, no reconciliation and no need to call for an authorisation. XPOS Bartercard means that for me and the diners at my restaurant, paying with Bartercard is just like using a credit card." Owner, Lanna Thai Cuisine, Subiaco and Bartercard member, Kitti Kalinowsky EzyDVD says..."The electronic gift card program will provide us firstly with an appealing and durable presentation to the customer as compared to our previously paper printed vouchers which we believe will enhance their marketability to our customers and attract further sales.
Secondly the electronic gift card system will privde us with enhanced, timely reporting and back end reconciliation which will generate significant ongoing clerical savings. With limited counter space in our stores we need to ensure that the equipment we use on our counters is compact and versatile, the new CBA XPOS terminals are a replacement to our existing terminals and therefore do not take up any further valuable counter space.
For the gift card program, as a large majority of our cards are redeemed in a different store from where issued, the terminals provide a simple system to redeem and check the balance of a customer's card within a few seconds." Financial Controller, EzyDVD, Mark Newman Current trends in the gift card market show... - The retail market has grown by 300% in the US since electronic cards were introduced.
- The Australian card market is worth $2-6 billion with 10-70% growth p.a.
- The average value of each card purchase is $50-100 with an average of 2 cards purchased per transaction.
- Transaction volume (issue & redemption) is 160-360 million p.a.
- Gift cards are the No.1 non-cash reward used by corporate organisations as incentive tools.
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