Commonwealth Bank Group web site gets a new look
18 December 2000
The Commonwealth Bank Group has redesigned its website, www.commbank.com.au to create a faster, easier and more customer driven online experience.
The website regularly rates as Australia's second most visited website, receiving more than 200 million hits per month.
The rollout of the first stage of the new www.commbank.com.au went live on December 17. Redesigned home pages and improved navigation, as well as new home loan content and functionality, are some of the major changes customers will notice. The first step towards the online merger of the Commonwealth Bank Group and Colonial has also been taken with links between the two websites now available.
Navigation of the site has been significantly improved to make it more life event driven for those who are new to the site as well as quicker for those who already know what they are looking for in a specific product. The change to a life event approach reinforces the Commonwealth Bank's brand message of helping people achieve their lifestyle and financial goals.
Customers will also benefit from unique features such as a single point of sign on to all Commonwealth Bank secure web services.
Commonwealth Bank General Manager of eComm, Bernadette Fifield, says the redesign reflects the Bank's commitment to continuing to be Australia's leader in online financial services.
"Our online customers have told us that they are looking for a banking experience that is fast, relevant and easy," said Ms Fifield. "Our new look website achieves this by making online banking simpler and more relevant to customers' lives."
The Bank has partnered with business consulting leader, Cap Gemini Ernst & Young, and the web development company, Taten Multimedia, to deliver its innovative and relevant new approach to online banking. The Bank will continue to ensure it provides the most effective and efficient online banking site with further improvements and additions also planned.