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A new day for Australian one-day cricket

2 November 2006

Two of Australia’s most iconic brands, The Commonwealth Bank and Cricket Australia, today announced the Bank will become the major sponsor of the world’s leading one-day cricket team and best one-day competition for the next three years.

The one-day competition will be known as the ‘Commonwealth Bank Series’ and the Australian team known as the ‘Commonwealth Bank one-day international team’.

The Bank has also become the exclusive financial services provider for Cricket Australia.

Commonwealth Bank Chief Executive Ralph Norris said: “The sponsorship is a significant event for the Bank which allows us to engage and involve our customers and staff through our active involvement and leveraging activities, and complements the Bank’s major sponsorship of Netball Australia. 

“The one-day international tournaments played in Australia have continued to be an exciting and engaging form of the game not only locally, but internationally and the Commonwealth Bank is proud to be the exclusive naming rights sponsor of the Commonwealth Bank Series and Australian one-day international team to 2009.”

Commenting on the sponsorship, Mr Norris said the synergies between the Commonwealth Bank and Cricket Australia are compelling.

“The Commonwealth Bank has Australia’s largest financial services footprint and a relationship with over nine million Australians.  Similarly, cricket engages with more than 60 per cent of Australians so our ongoing commitment to Cricket Australia will bring first class cricket to our customers and all Australians.” said Mr Norris.

Cricket Australia Chief Executive Officer James Sutherland said Cricket Australia was delighted the Commonwealth Bank had extended its relationship with Cricket Australia by incorporating the one-day international series and team into its sponsorship portfolio.

“The Commonwealth Bank has supported Cricket Australia for 20 years through its involvement establishing and continued development of the Commonwealth Bank Centre of Excellence (formerly Commonwealth Bank Cricket Academy) the highly successful finishing school for talented young Australian cricketers. The last eight years includes sponsorship of women’s cricket, including our national team the Commonwealth Bank Southern Stars.

“The enhanced support of the Commonwealth Bank is tribute to our one-day series and the Australian one-day team. We are delighted that the Bank has further strengthened its partnership with cricket.”

“Immediately preceding the ICC Cricket World Cup, the 2006-07 Commonwealth Bank Series featuring Australia, New Zealand and England promises to be one of the most exciting competitions that we have seen for years,” Mr Sutherland added.

The Commonwealth Bank Series begins on 12 January 2007 at the MCG when Australia takes on England.

Tickets are still available to most matches in the 2006-07 Commonwealth Bank Series. Full ticket information can be found at cricket.com.au.

ENDS

Bryan Fitzgerald
Commonwealth Bank
General Manager, Media
Phone: (02) 9378 2663
Mob: 0414 789 649
Email: fitzgeb@cba.com.au

Adam Vincenzini
Cricket Australia
Marketing Communications Executive
Phone: (03) 9653 9934
Mob: 0417 101 842
Email: adam.vincenzini@cricket.com.au

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