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Commonwealth Bank’s youthful look wins two international awards

23 October 2006

The Commonwealth Bank’s Know Your Money microsite – www.knowyourmoney.com.au – which was created as a tool to help young Australians make the most of their cash and manage their finances more effectively,  has won two prestigious accolades at the international Interactive Media Awards.  The site was designed and built by the interactive team at STW Village, the Bank’s creative agency.

The microsite, which has already had over 32,000 unique users since its launch in mid-August, received ‘Best in Class’ awards in the categories of Banking and Financial Services.  The Interactive Media Awards recognise the highest standards of excellence in website design and development and honour individuals and organisations for their outstanding achievements.
 
According to a recent survey, ‘Y Money Matters’, conducted by the Commonwealth Bank, Generation Y feel they do not have enough information when it comes to managing their money, with 87 per cent feeling they should know more about financial matters.  The ‘Know Your Money’ microsite is part of an initiative by the Commonwealth Bank to address this need.  Know Your Money provides information and top tips for young people at key milestones in their lives such as moving out of home, buying a car, studying, going travelling or starting their careers.  The interactive online tool is packed full of budgeting advice.   Know Your Money booklets are also available in Commonwealth Bank branches across the country.

Michael Cameron, Group Executive, Retail Banking Services, said: ‘We know that Gen Y is the most tech-savvy group in society, but when it comes to managing their finances they are not so in control.  Young people have huge demands placed on them in terms of juggling their busy lives and while a large proportion may not be concerned about the amount of debt they are living with right now, this has huge implications for their future.” 

“We need to take action and ensure they are equipped with all the information they need to cope with their finances and make the most of their cash – this is why we have launched Know Your Money.  We are absolutely delighted that the website has been recognised at the international Media Awards.” he said.

Nick Renford, Online Creative Director, STW Village, said: ‘As a creative agency, our intention was to speak to 18 – 24 year old customers in concise and direct language.  We wanted to provide rich content that flattered their sense of visual literacy.  Whilst they played with the site, the path for knowledge was open.  And the navigation itself was integral to the brand message that all life’s choices can make us richer’.

The Commonwealth Bank has a long standing commitment to improving the financial literacy of its younger customers through its student banking program and the work of the Commonwealth Bank Foundation.

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Notes to editors:
For further information about the Interactive Media Awards go to: http://www.interactivemediaawards.com/awards/

Media Contact:
Bryan Fitzgerald 
General Manager, Media and Issues Management
P: (02) 9378 2663
E: fitzgeb@cba.com.au

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