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Media release

CommBank can

Media release

CommBank shares wealth of information with new consumer site

Monday, 4 March, 2013 Sydney: CommBank has drawn on its extensive spending and savings data to launch Australia’s most comprehensive consumer insights platform, Signals, to help Australians make better informed financial decisions.

As Australia’s largest bank, which processes over 40% of the nation’s transactions each day, CommBank has the ability to access and analyse more financial data than any other bank. Signals, a content-rich hub, pooled from CommBank data, will look at consumer buying patterns and trends across notable topics.

“CommBank has always had a deep passion about improving the financial knowledge of all Australians. The reality is, the more information you have, the more inclined you will be to make better informed financial decisions. Signals, a visual and interactive site providing customers with spending patterns across a broad range of topics delivers on that promise,” comments Andy Lark, Chief Marketing & Online Officer, Commonwealth Bank.

Signals has a number of interactive elements which will help the user compare everyday spending,  mortgage and personal loan payments, as well as savings to others in their demographic. 

Each month, a new focus, or Signal, will be published alongside informed comment and analysis, supplemented by videos and infographics to help consumers visualise the data. Topics will cover subjects that affect every day Australians, such as eating in vs. eating out, the state of the real estate market, utility costs etc., which have been pooled from credit card transactional and research data. The first Signal focuses on Childcare and its associated costs.

For more information, or to view the results of the first Signal, Childcare, and/or to subscribe via the RSS feed, visit www.commbank.com.au/signals.

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Notes to Editors:
The Signals site will host a dedicated media page, offering access to current and past materials on a variety of topics as well as videos and infographics.

About the Signals website:
The information, collated by a CommBank senior analyst, showcases consumer buying patterns, trends and notable topics to assist customers in making better and more informed financial decisions.

All trends are based on aggregated spend data and no individually identifiable information will be made available to the public.

For more information, visit www.commbank.com.au/signals

How the monthly Signal data is calculated:
Topical Signal data is calculated through the collection and analysis of CommBank credit card transactional data* combined with CommBank research findings (where relevant). The data is scrutinised by a CommBank senior analyst, researcher and economist (where relevant) to ensure accuracy.

*Where possible for some topics, the data will include Debit MasterCard, EFTPOS and bank transfer data.

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For more information, images/infographics or videos, please contact:

Louisa Galligani
Senior Public Relations Advisor
T (02) 9118 1784 / M 0468 987 33



 

Media contact:

Louisa Galligani
Senior Public Relations Advisor
T (02) 9118 1784 / M 0468 987 33