Corporate Reputation

14 October 2003

The Bank, like many other leading Australian companies, declined to participate in the Reputex survey of corporate reputation because of concerns about the methodology used. The Bank advised Reputex of its concerns and requested that it not be included in the survey.

The Bank measures corporate reputation by surveying the people who matter most - customers, staff and the wider community. We use an internationally accredited measurement system which is used by other top Australian companies. The robustness of this system and its survey reach give us confidence in the outcome.

The analysis undertaken covers key reputational drivers such as emotional appeal, products and services, social responsibility, vision, leadership, workplace environment and financial performance.