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Our brand

The Commonwealth Bank brand is the most recognised brand in the Australian financial services industry. It is a brand with a strong heritage that has evolved over the years and this is reflected in the reputable financial services organisation we are today. Other award-winning brands within the Group include Colonial First State, our wealth management business, and CommSec, our online broking service.

This year, we launched our new brand promise: CommBank Can.


The greatest impediment to progress is the word Can’t.
Can, on the other hand, makes things happen.
Can helps us move forward.
Can rocks.
We are the champions of can.
Whatever you want to achieve, our technologies and know-how will help to get you there.


Learn more about Can.