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Welcome to the
CommBank
Entrepreneurs
Hub.

The exclusive resource for entrepreneurs.

Episode 2:
Ronni Kahn's rescue mission.

A true social entrepreneur, OzHarvest's founder was driven by passion to really make a difference.

Self starter
Ronni Kahn
is a
Self starter
Self Starter

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Entrepreneur

James Tuckermann 

James Tuckerman is an entrepreneur, angel investor, professional speaker, and Editor-In-Chief at Anthill Magazine. He is best known for launching Anthill Magazine in 2003. In 2009, he reinvented the business model towards 100% digital production. In 2004 and 2005, he was named Best Small Publisher in Australia by ABA (now Publishers Australia). He founded the 30under30 among other programs and initiatives designed to support entrepreneurs in Australia.

Social entrepreneurship
can be big business
By James Tuckermann 

When Ronni Kahn was starting out, the word 'entrepreneur' wasn't part of her vocabulary.

I can empathise.

When Anthill Magazine was launched, back in 2003, we didn't use the 'e' word. We described ourselves as Australia's first 'fast growth business magazine' instead.

Which is why I love Kahn's story so much. She epitomises what, I believe, is the sincerest, most revealing test of what defines and motivates a true entrepreneur.

And this is it.

Having encountered, interviewed, profiled, formed friendships with and generally made it my career to linger around entrepreneurs and business owners for almost 10 years, I've watched ventures fail. I've watched people quit. I've seen aspiring business builders return to the relative safety of a salary. That's fine. Entrepreneurship is not for everyone.

But what sets the true entrepreneurs apart from the tourists?

It's the same quality that has made Kahn a successful business owner and entrepreneur.

She sees a need and seeks to make a difference. She visualises an outcome and must see it through. She is driven by passion to implement change. She's not someone likely to be motivated by the process of pure wealth creation. She is motivated by the process of creation itself.

Those who fail are almost invariably those single-mindedly chasing wealth. And why is this the case?

Because entrepreneurship is hard work! Bloody hard work. And it's risky.

In fact, if your goal is pure wealth creation, the more reliable path is to acquire a safe job, advance in your career and invest in shares and property over a lifetime.

You'll get to sleep peacefully at night. You'll rarely be asked to work on weekends. And you can spend your spare time on hobbies and renovating. You will be happy.

But that is not how entrepreneurs think.

Like a writer moved to put ink to paper, or artist compelled to put brush to canvas, a true entrepreneur simply 'must'. And like other creative industries, any business builder must take a lot of knocks before all the jigsaw pieces come together and a financial reward can become real.

The wannabe entrepreneur will almost always have given up by then.

This is because when the wealth does not come quickly, and the knocks start to shower down (usually after some early wins), they have no other motivating force to rely on, no fuel to push through until the better times return.

It's no coincidence that entrepreneurship is often described as a roller coaster ride.

George Bernard Shaw said it well: "The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man."

So, if you're not sure whether you should be described as an entrepreneur, or worse, if you think entrepreneurship is still the domain of unscrupulous Bernie Madoffs, remember this video and ask yourself, 'is Kahn's career choice something to be admired or ridiculed?'

She's unreasonable, she's driven by change and she is a survivor, because she simply must.

Have you ever been driven by blind creation, not knowing where it would lead you?

James Tuckermann 

Entrepreneur

James Tuckerman is an entrepreneur, angel investor, professional speaker, and Editor-In-Chief at Anthill Magazine. He is best known for launching Anthill Magazine in 2003. In 2009, he reinvented the business model towards 100% digital production. In 2004 and 2005, he was named Best Small Publisher in Australia by ABA (now Publishers Australia). He founded the 30under30 among other programs and initiatives designed to support entrepreneurs in Australia.

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