CBA Signals
  • CommBank Signals reveals a 13% year on year average increase.

    CommBank Signals predicts customers will spend $167 on childcare services via credit card this year.

    Donuts
    • Over the past six years, total childcare services spend via credit cards has risen by 52 percent over and above the increase in all credit card spend, and by 19 percent in the last year alone1
    • Childcare services credit card spend has increased at an average YOY rate of 7 percent 2 3 over and above the increase for all credit card spend4
    • In 2012, CommBank customers spent $152m on childcare services via credit card; which is predicted to rise to $167m this year (10 percent increase)1
    • For almost a quarter of parents, childcare costs are equal to, or greater than, wages earned per parent returning to work5
    • In the 25-34 year old age bracket, the total childcare credit card spend is increasing at an average YOY rate of 12 percent over and above the increase in all credit card spend for 25-34 year olds
    1 Sourced from CommBank credit card transactional data 2007-12. 2 Adjusted for changes to the profile of CommBank customers spending on childcare services via credit card (2007-12) 3 Legislation changes allowing the childcare rebate to be directly offset against a payment to a childcare service provider saw childcare credit card spend dip for tax year 2011/12, however due to rebate capping spend - has since increased again for 2012/13 4 This is over and above the 6% average YOY increase in all credit card spend (childcare spend has had an average year on year increase of 13%). 5 Commonwealth Bank, Viewpoint Issue Three, March 2011.
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  • CommBank Signals reveal fast food and cafes are booming at the expense of restaurants.

    Fastfood stall
    • Average spend per month ² on fast food has increased by 23 per cent in the last 4 years ¹.
    • The average spend per month ² on restaurant dining has fallen by 9 per cent over the last 4 years¹.
    • The average Aussie spends $70 a week on eating out (cafes/takeaway/restaurants) - across the nation, this equates to a total of $60 billion per year ³.
    • The number of people spending on fast food with debit and credit cards has increased by 15 per cent in the last 4 years ¹ as a result of convenient payment methods such as contactless and more people turning to fast food.
    • The average Australian spends $139 on grocery shopping a week, with the average per person spend at $563.
    • The number of cafes in Australia has increased, returning to levels of 2009 ¹,
    • Aussies' favourite dinner takeaway is Chinese, followed by Italian and Thai, with states differing significantly on their preferred cuisine ³.

    1 Sourced from CommBank credit system transactional data 2009-12, which includes credit card and debit MasterCard transactions. 2 Average spend per account adjusted for trends in all credit & debit consumer spend, as well as retail price index changes 2009-12 3 CommBank Signals commissioned a study with Lonergan Research among 1,026 Australians aged 18 years and over, including both capital city and non-capital city areas. Fieldwork commenced on Friday, March 22 and was completed on Wednesday, March 27, 2013. The average grocery shopping trip involves 2.5 people.

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  • Signals reveals what's
    trending in spending
    across health and beauty.

    Health and Beauty
    • Overall gym spend has increased by 49%¹ since 2009, but average per person spend has decreased by 12%.
    • Cosmetic store spending increases by 39% since 2009.
    • Average spend per customer in cosmetic stores has decreased by 21% since 2009.
    • Rise in popularity of online health stores as Aussies search for bargains.

    1 Signals data: CommBank customer transaction data 2009 to 2012 across beauty, fitness and health categories (excluding hospital and doctor expenses).

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  • CommBank Signals reveals what’s trending in spending across motoring.

    Car Maintenance
    • With 568 cars per 1000 population4, costing Australians on average $3,854 to run and maintain each year1.
    • Service station expenses are the number one cost for motorists across all states and territories. Australians spent a total of $7.2 billion on these expenses in the last financial year with their credit/debit card, equivalent to approximately $1,552 per person per year5.
    • Aussies spent $152 million on parking lots and garages last financial year2.
    • Queenslanders pay the most per person to run and maintain their cars, around $4,108 per customer per year1.
    • Toll-paying NSW motorists spend on average $336 per annum on tolls2.

    1 CommBank credit and debit system transactional data tax year 2012/13. Figure based on consumers spending the average amount on all motoring categories. This figure includes registration and CTP insurance costs outlined in the RACQ ‘Vehicle Running Costs 2013‘ survey conducted at 24th April 2013, http://www.racq.com.au/__data/assets/pdf_file/0004/42475/Motor-Vehicle-Registration-Fees-in-Queensland_RACQ-Fact-Sheet.pdf

    2 CommBank credit and debit system transactional data tax year 2012/13

    3 CommBank transactional data 2009-2012 adjusted for; trends in all credit & debit consumer spend, retail price index changes and changes to the customer profile of the base

    4 2013, July, Australian Bureau of Statistics, ‘Australian Social Trends, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Main+Features40July+2013

    5 Signals data: all credit and debit system transactions through credit and debit systems for tax year 2012/2013.

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