Joan’s Journey in Regional Retail
Another wonder woman shaping Wagga Wagga’s story is Joan, a loyal CommBank customer and the owner of Joan’s Shoes – a boutique shoe and accessory store that has been serving the local community for over 30 years.
Just like Hilda was born into banking, Joan was born into retail. Her journey began with a passion for fashion and a legacy of retail, having grown up in Mudgee where her parents ran a family shoe store for 32 years.
"I started in a tiny little shop down in the Neslo Arcade," Joan explained. "Then I moved into a bigger shop in the arcade, and now I'm in a bigger one in the Main Street. This is as far as I'll be going," she laughed.
Before opening her own store, Joan ran a mobile party plan shoe business, bringing shoes directly to homes across the Riverina from Lockhart to Tumbarumba. “I’ve still got customers coming in from that,” she said proudly.
Throughout her business journey, Joan has maintained a longstanding relationship with CommBank, dating back to her childhood years.
"I've never had a drama there. Whatever I've asked for, I've gotten," she shared, noting the consistent support she's received from the Wagga Wagga branch.
Joan’s story is one of resilience, style and service. From hosting mobile party plan shoe events across regional NSW to handpicking European footwear at national showings, she’s built a business that reflects both her personal taste and her customers’ needs. “People like my taste,” she said. “They say, ‘Oh, lovely shoes, lovely bags,’ so you know you’re on the right track.”
As she reflects on the last 31 years, she hopes the legacy of Joan’s Shoes will continue.
“I’ve built something up and it’d be nice to keep it going,” she said.
Just as Hilda broke new ground as the first female staff member at CommBank’s Wagga Wagga branch, Joan of Joan’s Shoes continues a similar legacy, while leading with resilience and style from her storefront on Baylis Street.