Brisbane 2032 is expected to drive significant economic activity across Queensland and the broader Australian economy, while showcasing Australia on the global stage with around five billion people following the Paris 2024 Olympic Games1.
Independent analysis commissioned at the time of Brisbane’s bid estimated up to $17.6 billion in national economic benefit and $8.1 billion for Queensland over a 20-year period over the life of the Games and its legacy impacts. Additionally, analysis projected the Games to support more than 120,000 full-time equivalent jobs, across construction, tourism, hospitality and event delivery.2
Andrew Liveris, Brisbane 2032 Olympic and Paralympic Games Organising Committee President said: “I’m delighted to welcome Australia’s largest bank and one of the most recognised brands in our country as our inaugural partner for the Games. CommBank’s commitment to partner with us long-term shows their clear intent to support our athletes, businesses and nation realise collective full potential on the world stage in six years time. Over the coming years, CommBank and Brisbane 2032 will create opportunity, drive growth and showcase the very best of who we are and what we can achieve together, setting Brisbane, Queensland and Australia up for generations of success beyond 2032.”
Through its partnership with the Brisbane 2032 Olympic and Paralympic Games, CommBank will focus on helping Australians move beyond doubt and realise their potential, whether in a sport, in community or in business. This will include backing athletes, supporting youth participation, investing in community initiatives. Through its roles as Founding Partner, CommBank will provide educational resources and support for local businesses through the Brisbane 2032 supplier portal.
For more than 35 years, CommBank has supported Australian sport, from grassroots programs to elite levels. This partnership builds on that legacy and strengthens its support for the next generation of Australian athletes.
Olympic legend Ian Thorpe AM spoke at the launch press conference about the impact of home Games and the importance of long-term investment in athletes.
“Competing at a home Games is incredibly special. In Sydney, you could feel the support of the whole country, it lifts you, but there’s also a real pressure that comes with it. And when you perform, there’s a huge sense of relief and pride. Those moments are built over years. The preparation, the support around you and having long-term backing in place all come together when it matters most,” Thorpe said.
Olympian Jess Fox OAM said: “A home Games is incredibly special. It creates an energy you don’t experience anywhere else and inspires athletes to push through doubts and further than they thought possible. Having the right support behind you makes a real difference. Seeing CommBank come on board shows the importance of backing athletes and creating opportunities that helps build something lasting not just for those competing, but for the next generations coming through.”
Paralympian Rae Anderson said: “Our Games in 2032 is a chance to show what’s possible when sport reflects the full diversity of our community. For Paralympians, representation matters because it shifts perceptions and helps more people see themselves in sport. Having CommBank as a Founding Partner sends a strong signal about inclusion and opportunity, with more support for athletes and inspiration for the next generation to believe, become and belong on the world stage.”
Under the agreement, CommBank will hold a suite of official partnership titles including, but not limited to: Founding Partner, Premium Partner and Banking Partner of the Brisbane 2032 Olympic and Paralympic Games, the Australian Olympic Committee and Paralympics Australia. CommBank will also be the Premium and Banking Partner of the Australian Olympic and Paralympic Teams.
For further details and updates on CommBank’s Brisbane 2032 partnership initiatives visit: commbank.com.au/brisbane2032
- Paris 2024 Audience & Insights Report: Paris-2024-Audience-and-Consumer-Insights-Report.pdf.
- KPMG Brisbane 2032 Olympic and Paralympic Games Summary Report: 2032-qld-games-economic-analysis-summary-report-final.pdf
