CommBank partners with Beare Park to reimagine its corporate wardrobe

The partnership will see Beare Park create a modern, functional and enduring uniform collection to be unveiled later this year, marking a new chapter in CommBank’s 40 year history of partnering with Australian designers on its corporate wardrobe.

A former banker herself, Gabriella Pereira founded Beare Park after identifying a gap in workwear for clothing that is contemporary, professional and beautifully made. Since launching the brand five years ago, she has become one of Australia’s most recognised emerging designers, earning the 2024 Australian Fashion Laureate for Emerging Designer of the Year and building a strong presence at Australian Fashion Week. 

CommBank Chief Marketing Officer, Jo Boundy, said the partnership reflects the Bank’s investment in its people, commitment to its customers and support of Australian businesses.

“Our corporate wardrobe is one of the most visible expressions of our brand and plays an important role in how our people feel at work and how we show up for our customers. As we approach 40 years of partnering with Australian designers for our corporate wardrobe, we saw an opportunity to reimagine it for today - creating something our people feel proud to wear.

“Gabriella brings a unique perspective, combining her experience in corporate Australia with her exceptional design credentials. As a CommBank small business customer, her story is also a powerful example of how we support Australian businesses,” said Boundy.

Pereira said she is honoured to partner with CommBank on such an iconic project.

“Having started my career in the corporate world, I understand how important it is to feel confident and comfortable in what you wear at work. This partnership is incredibly special to me - not only as a designer, but as a CommBank customer who has experienced the Bank’s support in growing my business.

“Our vision is to create a wardrobe that feels modern, functional and elevated, while reflecting the individuality and professionalism of CommBank’s people,” said Pereira.

The new corporate wardrobe will be designed with a focus on longevity, functionality and sustainability, including the continued use of more sustainable fabrics and garment recycling initiatives.

The partnership builds on CommBank’s long-standing history of collaborating with leading Australian designers, including Carla Zampatti, Perri Cutten and Lisa Ho, and continues its support of the local fashion industry. 

This announcement coincides with BEARE PARK’s show at Australian Fashion Week on Monday, 11 May, at the Sydney Opera House, marking a full-circle moment for the brand, which debuted at the event in 2021.

CommBank’s new corporate wardrobe will be revealed later this year.