Since it first rocked Austin, Texas in 1987, South by Southwest (SXSW®) has attained an almost mythical status as a gathering of creative and innovative minds. While SXSW began with discussions around the future of entertainment and media, it has grown to embrace technology and education. Its reputation is so strong that it’s often enough to just say “South By” to evoke visions of an eclectic journey of creative discovery.
It was a huge coup for Sydney to be chosen to host the first ever SXSW outside of Austin. SXSW Sydney® takes over the International Convention Centre and much of Darling Harbour from October 15-22 2023, with parties, showcases, activations and an expo bursting at the seams with tech and innovation across pretty much every imaginable sector.
“It’s a world away from the standard conference where you have people in suits wandering around, and that’s a good thing,” says Sophie Gilder, managing director, blockchain and digital assets at Commonwealth Bank. “It’s a real melting pot of personalities and ideas, which is fantastic for creativity. CBA has a huge technology focus so it’s no surprise that we’re involved in SXSW because the whole event really represents the power of diverse thinking.”
Gilder says she is keen to hear from startups and creators who are looking to challenge the status quo. “We’re always open to fresh thinking and want to meet people with different perspectives,” she says.