Cost and housing key drivers
For generation Z, the financial pull is particularly strong, with more than half (52 per cent) citing cheaper living costs as a key driver and 50 per cent pointing to more affordable housing.
At 28, economic development worker Mikaela Carroll (picutred above with partner Ryan) is part of that shift.
After finishing university at the onset of the COVID-19 lockdowns, she and Ryan left Brisbane in a van with plans to stop briefly in Bunbury, a regional town south of Perth.
"We ended up staying there for five years," she told AAP. "We really loved it."
Originally planning to "top up the bank accounts" somewhere more affordable for a few months, the couple found themselves with good jobs and a lifestyle their city-based friends couldn't afford.
The pair have since relocated to Launceston in Tasmania, where they retain the benefits of regional life while being closer to family.
"Living down here, we were able to buy a place that's only a six-minute drive to work," Ms Carroll said.
"That, in itself, is a huge, huge challenge in metropolitan areas."