Choosing ways to stay connected
Rather than stepping back from social connection, some Australians are looking for smarter, more flexible ways to stay connected.
The research found that nearly half (46%) of respondents have started catching up at home instead of at cafés or restaurants due to cost-of-living pressures, with nearly 20% also turning to lower-cost social rituals like picnics and potluck “bring a dish” dinners.
CommBank Chief Behavioural Scientist Will Mailer said some Australians were redesigning social habits opting for simpler, more flexible catch‑ups that feel easier to maintain.
“With budgets under pressure, younger Australians are opting for cheaper ways to stay connected compared to older generations. The research shows that Gen Z and Millennials are more likely than the older Baby Boomer and Silent Generations to choose lower-cost ways to stay socially connected.
“The research indicates a shift towards more flexible, lower-pressure socialising – things like picnics instead of brunches or long lunches, breakfasts instead of dinners, and catch-ups at home where everyone brings a dish.
“People still want shared experiences and connection, but they’re becoming more thoughtful about the settings, expectations and costs that come with socialising,” Mailer said.
Focusing on little luxuries
As spending habits shift, so too does the definition of what counts as a luxury. Despite being more careful with their money, many Australians aren’t ready to give up the small, everyday things. Compared to a year ago, 86% of respondents now see at least one everyday activity as a luxury, with dining out (48%) and entertainment or social events (46%) topping the list.
However, some habits remain non-negotiable. Most Australians don’t see their daily coffee (73%), beauty or grooming services (71%), or streaming subscriptions (68%) as luxuries. Health and wellbeing also remain a priority, with 75% saying gym memberships and fitness classes are essential, not optional.