The number of digitally-active customers has grown by 500,000 on a year ago, according to the group’s latest financial results released on 7 August 2019.
Of those people, 5.6 million are now monthly customers on the CommBank app, version 4.0 of which has just been unveiled showcasing greater personalisation and customisable home screen features.
The number of digital transactions has also hit new highs – at 63 per cent of total transactions by value. Digital transactions have been steadily rising since they went through the 50 per cent mark in 2015 but have shown a significant jump in the past 12 months to 30 June 2019, breaking through the 60 per cent level. Digital logons total 7.4 million per day.
The new records were set in a year when the CommBank app was confirmed by Forrester as the number one digital banking service in Australia for the third year running, with Canstar also awarding CBA the best in mobile banking for four years in a row. CBA also held onto the title of the number one online banking service for the tenth year in succession.
Customers have also made their preferences known by declaring the CommBank app the best among its big four peers with a net promoter score (NPS) of +37.2. NPS is the measure of a customer’s likelihood to recommend their main financial institution based on their use of digital services via mobile apps.
The latest version of the CommBank app offers simple, smart and secure services such as voice-activation, cash flow management, money saver tools and enhanced security and fraud detection.
Unveiling the Group’s annual financial results on 7 August 2019, CEO Matt Comyn said the investment in the CommBank app extends CBA’s leadership in digital and online banking.
“To further strengthen our leadership position in digital, we have continued to invest to bring together the best technology with the best service to deliver exceptional customer experiences,” he said.
Mr Comyn said CBA will step up its approach to customer-led innovation with a $5 billion investment over the next five years in order to maintain its leading position in technology and digital services.
Recent investment has also seen the July launch of the CommSec Pocket App, aimed at small investors who can buy a package of shares for as little as $50 with very low broker fees, and the introduction of BizExpress, which delivers simpler, faster business loans with same day lending decisions for unsecured loans up to $250,000 and secured loans up to $1 million.