New research from CommBank Rewards found 85 per cent of Australians intend to buy from local brands and businesses to help them on the road to recovery.

CBA Executive General Manager, Kate Crous, said: “Given the COVID-19 crunch on local brands, it’s encouraging so many Australians are showing signs of mateship by choosing local brands."

While intention to shop locally was high across all groups, there were some stand outs.

Across cohorts, the groups most likely to shop locally are those with children (89 per cent), followed by females (88 per cent) and Generation Y/ 23-34 years (87 per cent).

“Australians are not only throwing their support behind local choices, they also want to shop smart, with many people showing a clear trend for deals and savings when shopping. The research shows Australians are sensible spenders with 46 per cent of people regularly hunting for deals, cashback or reward points," Ms Crous said.

Across age cohorts; Generation Y (aged 23-34 years) showed the greatest signs of thriftiness with 61 per cent of the age group saying they regularly shop for deals, followed by 50 per cent of Generation Z (18-22 years) and 50 per cent of Generation X (35-49 years).

By comparison, around one in four (26 per cent) of the Grey Generation (65+ years) said they regularly lookout for deals. 

To support the desire for Australians to shop local and be rewarded for choosing local, CommBank Rewards, the bank’s loyalty program, has partnered with 40+ Australian businesses to offer cashback to customers on their everyday spending.

Among the Australian brands CommBank Rewards is partnering with include Kogan, Adore Beauty, Myer, RedBalloon, Pet Circle and Just Jeans.

CommBank Rewards, offered through the CommBank app, has a range of retail partners where customers can shop and get cashback on everyday purchases, when they spend with their CBA debit or credit card.

The program provides customers with access to personalised offers based on where they shop and includes cashback savings on 100+ retailers across dining, clothing, experiences, entertainment and electronics.

For more about CommBank Rewards or for the current offers visit

Note for editors:

  • Research was undertaken by Fifth Quadrant from 29th January to 1st February 2021 and includes responses from a representative sample of 1,043 Australians aged 18 and over.
  • CommBank Rewards is the bank’s cashback offer program and is available to eligible CBA customers for every day spending. Eligible customers include CBA credit or debit Mastercard customers that are at least 18 years old, are not in hardship, are not in default with any CommBank accounts and can access CommBank Rewards through the latest version of the CommBank app. Terms and conditions apply to CommBank Rewards and can be found at
  • Australian brands include companies that are founded in Australia, are Australian owned and are headquartered in Australia.