Downloadable photos

CBA has today announced it will be providing access to industry leading emissions platform, Ruminati, to relevant agribusiness customers via a new strategic partnership. Ruminati PRIME, which includes an emissions calculator and scenario planner, enables producers to calculate their baseline and model farm activities to help reduce net emissions and build long term resilience and profitability.

From July 2024, CBA will commence a staged programme of work which will make Ruminati PRIME available on an opt-in basis to its agribusiness customers around Australia. The new partnership will also see CBA and Ruminati collaborate on the development of new products and services to support CBA’s customers to lower carbon emissions and assist them with optimising opportunities and managing risks. 

The announcement follows the completion of a successful pilot earlier this year involving a group of livestock and mixed farming customers in Victoria, Queensland, New South Wales, and Tasmania. Pilot participants were able to see their own emissions profile and consider actions which might be of benefit to their enterprise.

A range of abatement activities were modelled as part of the pilot, with pasture management and livestock management practices emerging as the most popular abatement activities modelled by pilot participants.

Natasha Greenwood, CBA’s General Manager, Agribusiness, said: “Many of our customers tell us they want more information on baseline measurement and practices which can be adopted to build resilience, lift productivity, and enable them to demonstrate their sustainability credentials. CBA’s partnership with Ruminati will help solve for this.

"We recognise that every farming enterprise will have its own goals in relation to transition depending on its capacity to make changes in farming practices or to adopt new technologies. It is, however, important that we provide customers with the option of understanding their starting point through baseline measurement. This starts the conversation around what activities can be considered, what would be of benefit to that enterprise, the investment required and return of those activities, and how can we help finance them.

"The potential for impact is great, as strategies around herd management, grazing and pasture management practices, increasing shelter belts, and reduced input usage and management are aligned with improving both the economic and environmental outcomes for Australian farmers.”

Ruminati Co-Founder and farmer, Bobby Miller, said: “The results from our pilot with CommBank have really demonstrated the appetite producers have for tracking and managing emissions. They’re not just interested in emissions data- they're digging into the Ruminati platform to understand ways to manage their emissions and make real changes on their property.

"Within the ag industry we’re witnessing a real paradigm shift in emissions management, with a greater emphasis being put on practical strategies and measurement. We’re proud to be working with CommBank on setting the gold standard for emissions tracking that supports and informs both producer and industry targets.”

Farmers David and Ruth Jones, of Somerby Rolleston in Central Queensland, recently participated in CBA’s Ruminati pilot, and commented favourably on the outcomes.

"We have been sitting on the fence for a long time with regard to carbon and baselining, so we were glad when CBA approached us about trialling Ruminati as they literally did our shopping around for us. Access to Ruminati as a platform for a baseline and ‘getting our number’ was not nearly as daunting as we initially thought. Once we gathered figures relating to our total usage for the year, navigating the website and entering our data was a walk in the park,” they said.

"From there, we found the information very easy to understand to see what decisions we could make that would have a direct impact on short and long-term trend indicators. Since undertaking the pilot, some of the abatement activities we’ve begun trialling include introducing bio-fertiliser in our cropping enterprise and strategically selecting areas in grazing paddocks to return to their natural state.”

Go to CBA Newsroom for the latest news and announcements from Commonwealth Bank.

Things you should know

  • Ruminati ABN 49 665 392 781 provides support to CommBank's agri-customers to baseline and model different options to help reduce net emissions and build long term resilience and profitability. CBA accept no liability for any acts or omissions by Ruminati in connection with the goods and services provided. You should read Ruminati's terms and conditions & Privacy Statement.

    This article represents opinions and views of the customer's personal experiences only and has been prepared without considering your objectives, financial situation or needs. Before acting on this information, consider its appropriateness to your circumstances. This article is intended to provide general information of an educational nature only. It must not be relied upon as financial product advice. The information in this article and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its publication but no representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this article.

    Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian credit licence 234945

  • Get in touch

    Journalists can email or call us on (02) 9595 3219

  • Subscribe

    Subscribe to receive the latest CBA media releases and announcements, or unsubscribe to stop receiving emails from CBA Newsroom

  • Follow us on X

    Follow Commonwealth Bank news via @CBANewsroom