Farmers succeed by embracing innovation, productivity

Agtech is becoming essential on Australian farms, with producers using new tools to lift efficiency, manage risk and build resilience.

By Roddy Brown, National General Manager, Agribusiness

18 March 2026

Woman using iPad standing next to horses in a yard. Credit Austockphoto/ Adobe Stock

Key points

  • Technology is helping farmers work smarter and boost productivity.
  • Agriculture remains a major export industry with strong long-term potential.
  • The next growth phase will need disciplined investment and specialist support.

At 6am on a beef cattle property not far from the New South Wales coast a farmer checks their phone instead of driving fence lines. An app shows exactly where every animal is grazing and the use of virtual fencing has replaced hours in the ute, labour costs are down and pasture use is optimised.

It’s a small moment that captures a much bigger shift in Australian agriculture.

Farming has long been one of Australia’s great economic strengths and it remains critical to our national prosperity. Our producers don’t just feed the nation – around 70 per cent of what Australian farmers grow is exported, helping supply global markets with beef, wheat, barley and wool. Farm export values have risen more than 60 per cent over the past two decades, and gross production is forecast to reach a record $101.4 billion in 2025-26.

Share of agriculture's production exported by sector, 3-year average, 2022–23 to 2024–25. Source: ABARES

This is despite Australian farmers operating in some of the most open and competitive markets in the world. They succeed by embracing innovation, boosting productivity, and balancing risk as they pursue growth. Small efficiency gains compound across seasons - a one per cent improvement in input use or yield can materially shift margins.

Being disciplined matters because volatility is constant. We know that farmers regularly navigate fluctuating input costs, swings in commodity prices, and trade flows disrupted by geopolitical tension. Climate risk is accelerating as drought, floods, and fire test farming businesses year after year.

And yet, farmers continue to adapt. 

More than 99 per cent of Australian agricultural businesses are Australian owned, and most are family run. These highly respected, multigenerational businesses carry deep, hard-earned knowledge about land, climate and markets that they’ve shared peer-to-peer and through the generations. As the sector looks to the future, what is changing now is how that knowledge is applied and scaled.

A new generation of farmers – both successors and new entrants – is combining that wisdom with technology at a pace that is reshaping the sector. Agtech is no longer an optional extra – in an industry where incremental gains matter, technology that collects data and insights to inform decision-making now sits at the heart of strategy.

Beef producers in NSW are using GPS-enabled collars and virtual fencing to improve land management and cut labour costs. In Western Australia, dairy farmers are adopting AI-enabled smart gates and robotic milking systems that generate real-time data, improving herd management and increasing production. Decisions are more easily made because they’re informed by evidence.

These are not isolated examples. They reflect a broader recalibration of Australian agriculture towards higher productivity, better risk management and stronger capital efficiency. As the economic evidence mounts, the pace of innovation accelerates.

Sustaining this shift requires capital and specialist expertise through the cycle of the current and next-generation farmers. Long-term productivity gains depend on investment that can ride seasonal variability and global market swings.

That’s why financial institutions such as ours have an important role to play in supporting effective use of capital and investment in productive capacity. As National General Manager of Agribusiness Distribution, I’m leading a new and dedicated agribusiness division designed to support farming businesses as they invest, adapt and scale. In my part of the bank, most of us either come from the land or live on farm, giving us deep industry knowledge and understanding. We’re also supported by the full suite of specialists across Australia’s largest bank – covering everything from commodities, trade and foreign exchange to agri economics. As farming businesses become more complex and increasingly exposed to global market dynamics, this breadth of expertise delivers real value for our customers.

We have more than 700 specialists across the country supporting over 12,000 agribusiness customers, backed by Australia’s largest branch network and physical presence in regional areas. We’ve been supporting Australian farmers and regional communities for more than a century, and our commitment continues.

Australian agriculture succeeds not because of sentiment, but because of results. What comes next is being shaped by the same factors that have long defined it - innovation, entrepreneurship, hard work and disciplined investment - operating at unprecedented speed and scale. New technologies aren’t displacing what’s gone before, they’re reinforcing and extending it for the next generation.

This article first appeared on The Australian

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