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pasture genetics

pasture genetics case study

A case study that illustrates the importance of scientific research and development in agriculture.

A picturesque almond grove in the South Australian countryside may not be the place you’d expect to find a state-of-the-art research and development operation, but for seed producers Rob and Ann Damin the great outdoors is where it all happens.

Their company, Pasture Genetics, uses the latest technology to create top-grade pasture seed that’s in high demand with growers at home and beyond.

Impressive growth

The company itself has also enjoyed impressive growth. Its 25 staff work with 390 growers across Australia to produce 9000 tonnes of premium seed a year.

“We learned pretty early on that you have to constantly reinvest if you want to grow, but that can be scary. It’s like going to the casino – it’s all on the table,” Rob says.

By listening carefully to their advisers and investing with caution, Rob and Ann planted the seeds to their own success.

Pasture Genetics now supplies its product to 30 countries and has become one of the most innovative and forward-looking agribusiness companies in the world. 

Things you should know: This article is intended to provide general information of an educational nature only. It does not have regard to the financial situation or needs of any reader and must not be relied upon as financial product advice. Agri Insights canvasses 1,600 Australian farmers about their intentions for their farm enterprise over the coming 12 months. In our seventh survey, we also asked farmers about which areas of their operations presented opportunity for future innovation, and what they would do to enable innovation in their farm businesses. We spoke to a representative sample of rural producers across Australia. Fieldwork was executed by Fairfax Agricultural Research and Marketing using its database of more than 100,000 rural producers, and the research was managed by Kynetec. Calls were conducted in January and February 2017. Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian credit licence 234945.