CommBank customers impacted by natural disasters can now expect same-day tailored support solutions from their bank thanks to a new purpose-built data model solution.
The new technology solution uses custom-built algorithms to monitor, in real-time, a mix of data points from official emergency sources and weather alert systems to offer same-day 1:1 support to those customers impacted by natural disasters. The new smart data model analyses and interprets a range of data sources to help the bank accurately contact affected customers the same day to offer assistance, wherever they are located.
Most recently, the bank was able to offer same-day personalised support to 80,000 customers who were impacted by the Perth bushfires.
CBA’s Chief Analytics Officer, Dr Andrew McMullan, said: “Natural disasters can come out of the blue, and whilst sadly we can’t prevent them, we can help notify customers so they can prepare, as well as offer affected customers immediate and personalised support. Using the power of our Customer Engagement Engine we can connect with customers who may be impacted and also offer support that aligns to their needs, such as deferring a loan or offering an emergency overdraft.”