In the face of a global pandemic, many Australian businesses have proven incredibly resilient, pivoting and innovating in order to survive and thrive.
New research from Commonwealth Bank’s recent consumer insights report1 released earlier this week, found 61 per cent of Australians believe local businesses have adapted well to the pandemic and successfully altered their service proposition to better suit changing customer needs.
Pleasingly, this shift in business behaviour has ultimately encouraged more Australians to shop local, with the report revealing nearly one in two people (49 per cent) are shopping more with Australian online retailers amidst the pandemic.
Byron Bay hair, body and pet care business, Hemp Collective, is one Australian made and owned local retailer that has witnessed and benefitted from this change in consumer behaviour.
Founder of Hemp Collective, Maxine Shea, said: “Last year was a time of change and growth and we’ve seen a renewed sense of pride and interest from people buying local. While sadly not every business has been able to recover, I’ve seen a deep sense of community from the Byron Bay region, with the business community more solidified in supporting each other and locals rallying behind local businesses.”
As a celebration of this shift to shopping local, not-for-profit company Australian Made launched its inaugural Australian Made Week (24-30 May) which promotes the positive impact buying locally has on the broader economy and Australian jobs.
Speaking about the week, Australian Made Chief Executive, Ben Lazzaro, said: “It’s an opportunity to focus on the benefits of buying local and highlight that when you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.
“Buying Australian-made is the best way to ensure our manufacturing industry in Australia thrives, and we have found there is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards.”