For the first time in almost three decades, Commonwealth Bank has reimagined its iconic diamond – a symbol that has been rooted in the brand’s history.
Commonwealth Bank’s Chief Marketing Officer Monique Macleod said the bank had transformed in recent years – delivering customer focused changes – and as such, the time was right to launch a refreshed brand.
“We have been working to put the needs of our customers front and centre,” she said.
“With the work we are doing to reinvent the organisation around a new strategy and values, now is the right time to refresh the iconic diamond, making it lighter, brighter and more dynamic, and inject new meaning into the Can platform.
“A symbol of optimism fit for the future and one that represents the work we’ve done to be better, the work we still have to do, and the brighter future we are committed to helping Australia achieve.”