Asset finance opportunities for brokers

Asset finance provides businesses with the funding they need to acquire essential income producing equipment and technology – pushing productivity and business growth higher.

Asset Finance at a glance

In Australia, more than 80% of businesses that want vehicles and equipment turn to a broker.1

As the dominant player in the vehicle and equipment financing market2, CommBank is working hard to make it faster and simpler for brokers to help their clients access new equipment and technology.

We’re seeing competition within the broker market intensify – combined with increasing interest in electric vehicles and used assets.

Surging demand for electric vehicles

With 36 car brands now offering electric vehicles, greater availability combined with tax incentives have driven an uptick in demand for EVs. In support, CommBank offers a 1% discount off the standard rate for qualifying fully electric vehicles and supporting infrastructure such as chargers and a 0.7% discount for hybrid vehicles.^  

Fears that have held buyers back – such as range anxiety – are resolving as the number of charging stations increase. From 356 in 2022, there are now more than 1,100 stations offering over 3,500 plugs. What’s more, the Australian Government is investing $2.4 million to install a further 250 kerbside chargers across more than 60 local government areas in Victoria, NSW and SA.3

The switch to EVs is part of a broader uptake of green assets that CommBank is financing, including other forms of electrification and sustainable energy production such as commercial rooftop solar and batteries.

Three market developments that brokers need to know

More businesses are planning to purchase cars and equipment in the next six to 12 months versus the next three to six months.4

Cashflow pressures are spiking interest in used assets. Among businesses in the market to buy heavy trucks, 45% want used vehicles – increasing to 74% for those seeking to buy light trucks. For buyers of construction and earthmoving equipment, 62% plan to buy used equipment. And 72% of agri equipment buyers are looking for used assets. Brokers will need to collaborate with lenders who are able to offer lending options for both new and used vehicles and machinery.5

We’re seeing competition in the asset finance market intensify, with four in 10 asset finance borrowers considering switching their asset finance provider6. This creates opportunity for brokers to capture more business by offering clients valued advice and time-saving service. Indeed, 88% of broker clients say that saving time is the number one benefit offered by their broker. And with the average business working with almost three brokers to meet their asset finance needs, brokers will also need to work harder and sharpen their customer value proposition to defend their existing client base.

Talk to CommBank 

CommBank’s asset finance solutions have taken out first place for Innovation and Product Satisfaction according to East & Partners8. We’ve also recently launched a new Redbook Inspect platform to make inspections and valuations easier.

We’re advocates for the important role brokers play and are focused on delivering tailored asset finance solutions for you and your clients. Speak to your CommBank Business Development Executive.

Things you should know

  • This article is intended to provide general information of an educational nature only. It does not have regard to the financial situation or needs of any reader and must not be relied upon as financial product advice. You should consider seeking independent financial advice before making any decision based on this information. The information in this article and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its publication but no representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this article. 

    Products mentioned in this email are only available to approved business customers and for business purposes only. Applications for finance are subject to the Bank’s normal credit approval and customer eligibility. Fees, charges and conditions apply. Rates are subject to change. Full terms and conditions will be provided with any agreement upon credit approval. View our Financial Services Guide (PDF). View our Group Privacy Statement

    ^ A discount may apply for qualifying energy efficient vehicles and equipment when you ask for it. No discounts are automatically applied and must be requested prior to funding. Any discounts apply to the standard carded rate and cannot be combined with any other pricing reductions. Discounts of up to 1% p.a. are limited to transactions less than $250,000. Discounts will vary depending on the asset being financed. Discounts are available for qualifying assets over $250,000 by negotiation. Discounts offered are subject to change without prior notification. We reserve the right to modify or revoke any discount offered at any time, for any reason.

    East & Partners is a leading global specialist business banking market research and analysis firm. The report was based on direct interviews conducted by East & Partners with a national sample of 1,300 Australian CFOs, treasurers and key decision makers.

    Sources:

    1 Market research by East & Partners commissioned by CommBank May 2025

    2 Market research by East & Partners commissioned by CommBank May 2025

    3 Australian Government, Department of Climate Change, Energy, the Environment and Water, EV charging infrastructure boosted with $2.4m initiative, 7 February 2025, accessed 26 May 2025 

    4 Market research by East & Partners commissioned by CommBank February 2025

    5 Market research by East & Partners commissioned by CommBank February 2025

    6 Market research by East & Partners commissioned by CommBank May 2025

    7 Market research by East & Partners commissioned by CommBank May 2025

    8 Market research by East & Partners commissioned by CommBank May 2025