Navigating 2025: Three ways real estate businesses can boost growth and resilience this year

For real estate agency and property management businesses, sustainable growth relies on navigating a complex landscape.

For real estate agency and property management businesses, sustainable growth relies on navigating a complex landscape. Adapting to economic volatility, keeping pace with digital innovation and protecting assets against rising cyber risks are among the most pressing issues facing the sector. While each issue has implications for commercial success and client trust, the good news is business leaders are not alone.

Charting a course through these challenges and opportunities was at the forefront of the recent REGROWTH Navigate 2025 conference of which CommBank was proud to be a sponsor. Leaders across the real estate sector heard from industry experts and peers as they explored all aspects of personal, professional and business growth. 

This included the CommBank-hosted Global Business Leaders Panel, where our experts examined safeguards against fraud and scams and the next wave of payments innovation in real estate. In a market that rewards flexibility and insights, the role of strategic partnerships was also in focus.   

In this article, we recap the panel highlights and key takeaways for business leaders. For those who missed it, here’s what the experts had to say.

Trust and assets on the line

The ACCC’s recent Targeting Scams report found that financial losses from fraud surpassed $2 billion in 2024. While that overall number was down from the year before, losses from one type of scam have jumped. Payment redirection scams - a scourge in the real estate industry that runs on high-value transactions - rose by 67% last year, costing businesses over $152 million1.

Payment redirection can involve Business Email Compromise or BEC. This is where scammers pose as company executives or trusted business partners, using fake email addresses to trick staff or clients into transferring money or sensitive information.

On the panel, James Roberts, CommBank’s General Manager of Fraud and Scam Strategy and Governance, outlined CommBank's strategy for preventing, detecting, and responding to external fraud and scams.

“Historically, fraudulent activities predominantly targeted the banks’ products and channels,” Roberts explained. “However, as financial institutions worldwide have collectively reinforced their security measures, syndicates have shifted their efforts to deceiving customers directly.”

He echoed the ACCC’s findings, noting that while scams are becoming more sophisticated with advanced technologies like generative AI, the main threats to real estate businesses remain Business Email Compromise scams (about 80% of observed threats) and other email phishing attacks.

Roberts noted the free Cyber Wardens course, an initiative created in partnership with CommBank, Telstra, and the Council of Small Business Organisations Australia (COSBOA) aims to uplift security skills in the sector.

According to Roberts, the banks must continue to fortify their own systems while also equipping customers with the knowledge and tools to navigate increasingly sophisticated scam threats.

He also emphasised the importance of cross industry collaboration, "Banks, government agencies, and customers must work together to enhance resilience. Ultimately, we are working towards creating a national layer of immunity to crime, which requires collaboration, government engagement, and legislative reform," Roberts said.

Navigating 2025 and beyond

All three panellists agreed that merely responding to market changes is no longer sufficient; anticipating client needs requires an innovative and proactive approach. The insights shared highlight the critical need for real estate business owners to be vigilant and adaptable in an ever-evolving market.

Prioritising cyber safety, leveraging digital innovation, and fostering collaboration can help industry leaders navigate challenges and build resilience. Collective efforts will be essential in creating a secure, supportive environment that not only protects assets but ensures leaders can guide their businesses from strength to strength.

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