Search results for Marketing and sponsorship
Cupid aims for sensible shoppers this Valentine’s Day
Despite being a nation of romantics, Aussies are sensible spenders according to new research from CommBank Rewards.
11 February 2021
A sight for core "i's"
Customers expect brands to know who they are and translate information and insights into simple, value-add interactions, explains Commonwealth Bank...
12 October 2020
Brand loyalty: A history of the Commonwealth Bank logo
I go, you go, we go together. What better way to express that as a company than in a logo. Danny John and Steven Politzer report.
12 October 2020
Commonwealth Bank unveils new brand identity
Highlighting the next step in its transformation, Commonwealth Bank has this week unveiled its refreshed brand identity and complementary marketing...
12 October 2020
Evolution not revolution
For the first time in decades, Commonwealth Bank of Australia has reimagined its logo to reflect the next chapter in the bank’s history. In a...
12 October 2020
Warnie’s baggy green cap finds a new home at Bradman Museum
Following CommBank’s national tour of Shane Warne’s baggy green to raise funds and boost the morale of Australians devastated by bushfires, the cap...
27 August 2020
Supporting communities a critical priority for Commonwealth Bank
To help provide assistance to impacted Australians, Commonwealth Bank launched a number of new support measures.
12 August 2020
