Search results for Marketing and sponsorship

Our people

Commonwealth Bank unveils new brand identity

Highlighting the next step in its transformation, Commonwealth Bank has this week unveiled its refreshed brand identity and complementary marketing...
12 October 2020
Our people

Evolution not revolution

For the first time in decades, Commonwealth Bank of Australia has reimagined its logo to reflect the next chapter in the bank’s history. In a...
12 October 2020
Marketing and sponsorship

A sight for core "i's"

Customers expect brands to know who they are and translate information and insights into simple, value-add interactions, explains Commonwealth Bank...
12 October 2020
Our people

Brand loyalty: A history of the Commonwealth Bank logo

I go, you go, we go together. What better way to express that as a company than in a logo. Danny John and Steven Politzer report.
12 October 2020
Community

Warnie’s baggy green cap finds a new home at Bradman Museum

Following CommBank’s national tour of Shane Warne’s baggy green to raise funds and boost the morale of Australians devastated by bushfires, the cap...
27 August 2020
Community

Supporting communities a critical priority for Commonwealth Bank

To help provide assistance to impacted Australians, Commonwealth Bank launched a number of new support measures.
12 August 2020