A strategic partnership between three leading tech and finance firms has significantly lowered the barriers to entry for merchants exploring the potential for ecommerce to help drive business growth.
Adobe Commerce, previously known as Magento, lets you personalise end-to-end shopping and purchasing experiences at scale by delivering tailored promotions, seamless omnichannel fulfilment options, and self-service convenience that result in higher conversion rates and average order values.
“eCommerce is maturing in Australia as merchants confront the challenge of evolving consumer preferences and a complex payments ecosystem,” says Luke Jericho, head of ecommerce, Commonwealth Bank.
“Commonwealth Bank’s PowerBoard, Adobe and OSE Digital set a new standard for what businesses can achieve online,” says Jericho.
The PowerBoard extension to Adobe Commerce, facilitated with the help of specialist ecommerce agency OSE Digital, makes it even easier for Australian businesses to accept multiple payment options. This allows merchants to customise their ecommerce experience for customers and offers better terms for payment processing.
PowerBoard is an ecommerce solution that helps merchants deliver payment choice, operational efficiency, and security via a single integration point.
PowerBoard’s functionality has now been directly integrated into Adobe Commerce. This makes it easier for merchants to offer customers multiple payment options, including debit and credit cards, digital wallets and alternative payment methods such as Apple Pay, Google Pay, PayPal and Afterpay. Through Adobe Commerce it also integrates with tax agencies across more than 30 countries.