The Christmas period is a busy time of year for both business owners and shoppers. Get started early with a plan to make the most of the festive season.
Put some thought into how your product or service might be useful to your customers over the holidays. Could it make a great gift, be handy on someone’s trip away, or help them to achieve a New Year’s resolution? This can help you decide your message and how to market it.
With the right marketing plan in place, you can use the Christmas period to:
- Engage existing customers
- Reach out to lapsed customers
- Spread your message to new markets
Get the word out
Next, think about how you’ll reach your customers. Your business might be active on social media, have an email list you send newsletters to or a website you regularly update. If you have a bricks and mortar store, consider how you can use in-store merchandising and shop windows to communicate to potential customers.
Create your strategy
It’s a competitive time of year to be in business. How can you stand out?
Here are some ideas:
- Share some holiday-themed posts on your social media accounts. If you’re running a café, for example, share your favourite holiday recipe, or if you have a retail store you could offer some gift ideas. It may be a budget-friendly way to build your business brand online.
- Reach out to existing and previous customers with a holiday greeting or thank you email. If you can stretch your budget, include a voucher to use at your store before Christmas.
- Invite loyal customers (as well as a plus-one) to an invite-only shopping day where you offer a discount for purchases made that day. This can help expand your customer base as well as boost sales. Create a holiday-themed promotion with a different offer each day leading up to Christmas. Market it through email, in-store or on your website to stay front of mind with your customers.
- Offer gift-wrapping, or to send your product directly to your customer’s recipient. As it gets closer to Christmas, switch to promoting gift vouchers to engage last-minute shoppers.
- Don’t forget Boxing Day. As one of the biggest shopping days for Australian retailers, keeping a product or promotion up your sleeve for the post-Christmas period can help you finish your festive season on a high.
Go the extra mile
Christmas can be a stressful time of year for both business owners and shoppers, so going above and beyond to take care of your customers can create a memorable, positive experience, building on your relationships for the year ahead.