Even though Sydney Zoo launched in Eastern Creek in Sydney’s West just over three years ago, it’s become one of the city’s most popular attractions. Home to more than 4,000 animals and welcoming over 1 million guests each year, visitor numbers have grown significantly.
From the outset, Sydney Zoo has focused on leveraging technology and data to deliver a world-class visitor experience. Sydney Zoo Senior IT Manager Ronan Alonzo says “this spans every aspect of the Zoo’s operations and guest interactions, from growing engagement and service innovation to reducing costs and speed to market”.
The impact of the economic climate coupled with guests’ desire for variety have heightened expectations of the guest experience. Alonzo says “this has led to higher demand for booking, visiting and payment options that cater to a broader range of preferences and that simplicity is paramount”.
Offering a choice of payment methods is a vital part of meeting guests' changing needs, according to Alonzo. “Earning the trust that attracts a visitor to Sydney Zoo over other destinations can be a challenge in itself. We must respect that decision by offering the payment flexibility and security they need when purchasing with us.”
To “feed the hunger for variety and choice”, Sydney Zoo turned to CommBank’s PowerBoard solution. For Sydney Zoo, using the platform to gain access to payment options that can be switched on or off while reducing implementation costs helps the team adapt to ever-changing preferences.