Exploring different investing strategies 

  • Different investment strategies suit different goals
  • Your investment strategies should match your financial goals, timeline and risk profile
  • There are pros and cons of each strategy

Investment strategies are ways that investors choose how they can invest to maximise the best results according to their investment objectives, goals, risk profile and timeline. Here’s a breakdown of breakdown of some common strategies used by investors.

Dollar-cost averaging

Dollar-cost averaging means investing the same amount of money in a particular investment (e.g Shares, ETFs or managed funds) at set intervals, regardless of market prices.

An example would be if you had $1,000 to invest, you may choose to invest today at a price of $2.00 per unit, or with dollar cost averaging approach you may choose to break that $1,000 into four investment parcels (of $250) and invest over the course of the year.

Here’s an example table that shows how this could work.

Table showing the difference between investing $1,000 at once vs dollar costi averaging into  parcels of $250.

The average cost of investment in both instances is $2.00 per unit.

Dollar-cost averaging, in this example scenario, resulted in the investor acquiring 46 more units of investment for the same total investment amount ($1,000) and investment cost ($2.00 per unit). 

resulted in the investor acquiring 46 more units of investment for the same total investment amount ($1,000) and investment cost ($2.00 per unit).

By regularly making consistent purchases in an investment, you can invest at various price points as the market goes up and down. When prices are low your investment amount buys you more of that investment, and when prices are higher, your investment amount buys you less of that investment.

Buy and hold

This strategy involves buying investments you believe will grow significantly in value over time.

How it works:

  • Investors may buy an asset they believe is undervalued but has the potential for long term growth
  • They can hold the asset and wait for it to appreciate

For example, investors who purchased 1,000 shares in Apple Inc. at $US 1 in the year 2000, now trades at $US 200 in 2025, an incredible return of $US 199,000 on top of the initial investment.

We can see that this strategy requires:

  1. Detailed research and analysis in identifying companies with growth potential
  2. Patience and belief to stick with the strategy regardless of short-term market volatility

As part of any good overall investment strategy, this should always be employed as a part of a diversified portfolio to ensure sufficient protection against risk.

Investing in an Index fund

What is an index?

An index tracks how a specific group of shares or market segment performs. For example:

  • The ASX / S&P 200 tracks Australia’s 200 largest listed companies by market capitalisation
  • This index represents a significant portion of the market
  • This is used as an indicator to show how the Australian share market is performing.

Similarly, there are other indices such as the Dow Jones, All Ordinaries and S&P500.

What is an index fund?

An index fund is effectively an investment vehicle (ETF or a managed fund) that invests in the investments represented by the Index. For example, an ETF or managed fund may choose to invest in all 200 companies represented by the ASX / S&P 200.

What are some benefits and considerations of index funds?

Low-cost diversification. An Index fund generally doesn’t invest in specific sectors or types of companies, and because it is a passively managed investment (this means requires very little management from an investment expert) it tends to generally have lower costs and fees.

Index funds provide little or no control over the underlying investments and do not offer the investor with choice of investment. Investments will move in line with the market and offers the investor with limited opportunity to make investment decisions to take advantage of (or counteract) any market events.

Passive income investing

Passive income refers to earnings that require little to no ongoing effort to maintain.  Common sources of passive income include dividend-paying shares, distributions from managed funds or ETFs, and interest income from bonds or savings products.

Dividends from shares

Dividends are payments made by companies to shareholders, typically from profits. These payments can offer a relatively steady income stream for shareholders who own dividend-paying shares.

  • Dividends are often paid quarterly or semi-annually.
  • Some investors choose to reinvest dividends through dividend reinvestment plans (DRPs) to compound returns.
  • Not all companies pay dividends, many growing businesses may reinvest profits back into operations instead.

Distributions from managed funds and ETFs

Managed funds and exchange-traded funds (ETFs) may also produce income in the form of distributions. These can include:

  • Interest earned from fixed-income assets (i.e. bonds)
  • Dividends received from equities held in the fund
  • Capital gains from asset sales within the fund

Distributions vary based on the type of fund and its investment strategy. For example:

  • Income-focused funds may aim for regular, stable payouts.
  • Index-tracking ETFs often pass through income based on the underlying portfolio’s performance.

ETFs can be traded on the stock exchange like shares, while managed funds are typically accessed directly through fund managers or investment platforms.

Interest from bonds and savings

Bonds are debt instruments issued by governments, corporations, or other entities. When you purchase a bond, you're essentially lending money in return for regular interest payments (known as a coupon) and the return of principal (original investment amount) at maturity.

  • Government bonds are often considered lower-risk, with lower yields.
  • Corporate bonds typically offer higher interest but may carry higher risk.

Other sources of interest income may include:

  • High-interest savings accounts
  • Term deposits
  • Cash management accounts

These forms of income generally offer greater predictability, though returns may be lower than other investment types.

Creating a stream of passive income through dividends, distributions, or interest may be a long-term goal for some investors. These income sources can complement current income earnings or serve as future income payments (i.e. retirement). It's important to research thoroughly and assess your own needs.

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Things you should know

This article is intended to provide general information of an educational nature only. It does not have regard to the financial situation or needs of any reader and must not be relied upon as financial product advice. As the information has been provided without considering your objectives, financial situation or needs, you should, before acting on this information, consider if it is appropriate to your circumstances. You should consider seeking independent financial and/or tax advice before making any decision based on this information.

The information in this article and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its publication but no representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this article.