For many Australian pharmacies, helping remote customers pay for medications has long been a challenge. Taking credit or debit card details over the phone can be time-consuming and creates concerns over security and convenience for both staff and customers.
To solve this, leading pharmacies including Scott Street Pharmacy and TerryWhite Chemmart Stafford implemented CommBank’s Smart Health for Pharmacies, an omni-channel payment solution that enables seamless transactions for both in-store and remote purchases. With Smart Health, pharmacists can send payment requests directly from their Point of Sale (POS) system to a patient’s phone, allowing them to pay securely without manual card entry or handling sensitive details over the phone.
“More than a third1 of pharmacists have told us that offering digital payments is a critical part of their business growth plans. CommBank has designed Smart Health for Pharmacies to help pharmacy business owners serve more customers digitally and securely – supporting their business growth ambitions. We are also delighted to be able to offer a solution to our customers which addresses the higher levels of risk we typically see with traditional over the phone payment methods,”
- says Albert Naffah, General Manager Payment Acceptance at CommBank.
Deanna Cubis, Pharmacy Manager at Scott Street Pharmacy, highlights how the solution streamlines both in-store and remote workflows and strengthens customer retention.
"Smart Health for Pharmacies allows us to take in-store payments via CommBank's Smart Integrated terminal, which integrates directly to our POS system. The remote payment feature lets us take payment for orders in a way that suits our customers. We just create a payment request in our POS and send directly to the customer for payment via their mobile phone. We can also then check the status of any invoices in real time in a portal which is really useful. The biggest benefit of the solution is that it eliminates the need for us to take customer credit card details over the phone and integrates well with our POS." Sam Turner, Pharmacy Owner at TerryWhite Chemmart Stafford, underscores the importance of security and efficiency for high-traffic environments.
"The solution provides a far safer and more secure payment method for customers who want to pay remotely when compared to MOTO. It was straightforward to implement for my team and the automatic reconciliation into our POS system made life that little bit easier for a high traffic pharmacy like ours."