Help & support
The shopping behaviours that reveal opportunities and growth pathways for businesses.
Data we use
Powered by CommBank iQ, we analyse spend among 7+ million Australians, scaled to represent the population.
Insights we unearth
How, where and why Australian consumers shop to identify trends that inform retailers’ operational strategies.
Sectors we explore
Spending on general retail, apparel, personal care, homeware and hardware, electronics, and other recreational goods.
Why it matters
Shifts in spending across categories reveal where demand is trending, shaping retailer priorities.
Clicks far outstrip bricks
In-store retail spending up +2.9% and online retail spending up +12.7%
Multi-speed growth across states
Spending in Western Australia up +6.2% and spending in New South Wales up +4.3%
Translating consumer spending behaviours into actionable insights.
“For retailers, understanding where growth is emerging and the drivers behind it is crucial.
After all, detecting early shifts in spending may support decisions across ranging, pricing, inventory management and marketing, ultimately determining the effectiveness of their response.”
Makenna Ralston
Chief Executive Officer, CommBank iQ
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