Future outlook enhanced by Google Trends

The economic lockdowns in place across New South Wales and Victoria continued to have a significant impact on Household Spending Intentions (HSI) in August. Relative to the same month in 2020, August 2021 saw declines in Home Buying, Travel, Entertainment and Education spending intentions. Retail, Health & Fitness and Motor Vehicle spending intentions were little changed in August from the same month in 2020. 

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New perspectives can keep you one step ahead

Whether you are running a business, a policy maker, an investor or one of Australia’s corporate enterprises - insights on shifting consumer spending intentions are critical in planning for the future. Our Household Spending Intentions series combines our spending data, one of Australia’s largest financial data sources, with Google Trends publically available search activity. By connecting actual spending data to intentional data, our analysis provides an early indication of prospective spending trends across seven key sectors. This series covers about 55% of the total household spend. Future releases will look to expand our coverage to the  remaining spending components.

Data-driven insights can give your organisation a new perspective and help you keep a step ahead.

Enhanced by Google Trends

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