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How to market your business over the holiday season

How to market your business over the holiday season

Get your holiday messages and promotions out to your customers early to help boost your sales.

The holidays are approaching, and so is an opportunity for small businesses in retail and hospitality to boost their sales. In order to achieve this, you’ll want your messages and promotions to reach your customers before your competitors start ramping up theirs.

Get started early with these ideas to help make the most of the festive season.

Use online marketing

Share some holiday-themed posts on your social media accounts. If you’re running a café, for example, share your favourite holiday recipe, or if you have a retail store you could offer some gift ideas. Check out these budget-friendly ways to build your business brand online.

Thank your customers

One budget-friendly option to reach out to your customers is to email them a holiday greeting and thank-you message. If you can stretch your budget further, send them a gift card to spend at your store.

Give gifts

If your business has pens and calendars with your logo, you could give these out as thank-you gifts and promote your business at the same time.

Offer loyal customers a discount

Consider sending repeat customers an offer to use in the weeks before the holidays. It helps to know what they like so you can send an offer that’s relevant to them.

Hold an event

You could also invite loyal customers – as well as their plus-one – to an invite-only shopping day where you offer a discount for purchases made that day. This can help expand your customer base as well as boost sales.

Create a themed promotion

Get into the holiday spirit with a holiday-themed promotion. For example, you could do a 12 Days of Christmas theme and offer a different promotion for each of day leading up to Christmas.

This article is intended to provide general information of an educational nature only. It has been prepared without considering your objectives, financial situation or needs, you should, before acting on the information, consider its appropriateness to your circumstances.