Target Market Determinations

  • What’s a Target Market Determination?

    A Target Market Determination is a document which describes who a product is appropriate for (target market), and any conditions around how the product can be distributed to customers.

    It also describes the events or circumstances where we may need to review the Target Market Determination for a financial product.

  • Why does CommBank need to have Target Market Determinations?

    We’re required to have Target Market Determinations under the Design and Distribution Obligations under Pt 7.8A of the Corporations Act 2001 (Cth).

    This is to make sure we’re keeping customers at the centre of our approach to the design and distribution of our financial products.

  • Important information for entities or persons that engage in Retail Product Distribution Conduct in relation to CBA products.

    Entities or persons engaging in Retail Product Distribution Conduct under the Product Design and Distribution Obligation laws (e.g. comparison websites who provide general advice in relation to products in scope of Product Design and Distribution Obligations) must report information outlined in Target Market Determinations within a specified timeframe to Product Issuers.

    If you are looking to report information to CBA as outlined in our product Target Market Determinations, please:

    • Contact your CBA Relationship Manager to discuss how to share this information with CBA.
    • If you do not have a CBA Relationship Manager, please email your information to