CommBank iQ privacy approach

CommBank iQ is a joint venture between the Commonwealth Bank and Quantium that provides insights to businesses and governments by analysing Commonwealth Bank de-identified customer demographic profile information, transaction information, loan and repayment information (including security information), loan application information and savings information.

CommBank iQ will then use this de-identified dataset to provide insights to businesses and governments. Examples of the types of insights include:

• Market share in their industry
• Trends on spending behaviour of customers (for example, if spend on travel is increasing or decreasing compared with spend on entertainment)
• General characteristics of groups of customers (for example, by age, income bracket or location)
• Spending behaviour based on brands of goods or services purchased (for example, people who ski are likely to spend less on entertainment)
• Impact of governments policies on the demographics of the population
• High-level economic and social insights.

We also help businesses to refine their customer marketing and targeting strategies .