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How to better spot AI-driven investment scams before it’s too late

From fake brokers to deepfake celebrities, scammers are using AI to trick Australians into handing over their money. Here’s how to better protect yourself. 

  • Scammers use artificial intelligence to create deepfake AI celebrities, fake websites and even send voice notes from “brokers”.  
  • Promises of guaranteed returns or pressure to act fast are major red flags.  
  • Always research investment platforms via ASIC and talk to someone you trust before handing over money.  

They look slick. They sound convincing. And in some cases, they’re even fronted by your favourite celebrity.

Welcome to the new wave of scams, where artificial intelligence is being used to create polished, persuasive investment cons. The usual tell-tale signs—like dodgy spelling and weird URLs—are nowhere to be found.

“Scammers are now using AI to create fake brokers, fake testimonials and even fake celebrity endorsements,” says James Roberts, CommBank scams and fraud expert. “They promise fast returns and no risk and try to make you act quickly.”

One typical example: a sponsored ad on social media features a familiar face claiming crypto made them rich. You click the link, land on a professional-looking site and before long, you’re receiving messages from your “broker” encouraging you to invest more. But the moment you transfer your money, it’s gone.

James recommends following the stop, check, reject rule: “Stop and don’t act on unsolicited messages. Check the investment platform through official sources like ASIC’s Investor Alert list. And if anything feels off or you’re being rushed – reject it.” Remember: if it sounds too good to be true, it almost always is.

Visit CommBank Safe for more information.

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Published: 11 November 2025

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