What is financial advice and how does it work? 

  • Financial product advice can cover a variety of areas such as investments, super and insurance
  • There are two types of financial product advice: general advice and personal advice
  • Personal advice considers your personal circumstances, while general advice doesn't

A common perception about financial product advice (or commonly referred to as financial advice) is that it’s limited to only investing. However, financial product advice covers a range of areas such as superannuation, insurance and estate planning.

The objective of financial advice is to help you make informed decisions, and you may like to consider the type of advice depending on your circumstances, goals and needs which may extend beyond a single area such as investments.

Before we dive deeper, it’s important to understand the difference between ‘advice’ and ‘information’.

  • Factual information is a statement of fact and is not a recommendation for or against a financial product. An example is ‘a term deposit for 12 months has an interest rate of 4% p.a.’
  • Financial product advice is a recommendation or opinion on a particular investment (or financial product) and is considered either as ‘general advice’ or ‘personal advice’.

General advice

General advice is general in nature and does not take into consideration an individual’s personal circumstances, that is, their objectives, financial situation and/or needs when providing the financial product advice (discussing a particular investment or financial product and who it may be generally suitable for – not specifically). General advice is usually provided with a warning noting this.

For example, a financial services professional may discuss the high return potential and risks of investing in international shares and may offer information that states that this may be suitable for investors with a particular investor profile – though not specifically about the individual whom they are discussing it with.

Personal advice

Personal advice is financial product advice which considers (or has taken to have considered) an individual’s personal circumstances, including their objectives, financial situation, and/or needs. This may include discussing or providing recommendations on financial products in areas such as investments.

For example, a financial services professional may recommend a personalised investment strategy that the individual should adopt, based on their specific financial situation, objectives and/or needs.

So, do you need it?

This depends on your overall financial goals and needs, level of financial knowledge and whether you  can afford advice; among other considerations you should consider whether advice is suitable for your needs. Depending on the advice you seek, you may be able to receive simple general advice at no cost in some instances or personal advice usually at cost. 

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Things you should know

This article is intended to provide general information of an educational nature only. It does not have regard to the financial situation or needs of any reader and must not be relied upon as financial product advice. As the information has been provided without considering your objectives, financial situation or needs, you should, before acting on this information, consider if it is appropriate to your circumstances. You should consider seeking independent financial and/or tax advice before making any decision based on this information.

The information in this article and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its publication but no representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this article.