Collaborating with a well-equipped gym in western Sydney’s Penrith gave physiotherapist Jonathan Bruce an edge when he founded his business in 2024, providing him with instant exposure to potential clients.
While leaving a stable job to launch JB Physiotherapy was risky, Jonathan embraced his doubts – and now his jam-packed client list ranges from post-surgical patients to Olympic sprinters.
Building a reputation
“Starting the business was hard,” says Jonathan. “I am a one-man show in an already heavily saturated location for physiotherapists. In order to hit the ground running, I networked with as many potential clients, doctors, surgeons and personal trainers as I could before I even opened my doors – to open up as many referral pathways as possible.
“‘I treat one person and two people will talk,’ is the motto I went by at that time. If I continue to treat my clients to the best of my ability then my reputation speaks for itself.”
The power of saying yes
“The more you’re seen – whether in person or on social media – the more of an opportunity it gives people and potential clients to talk to you,” says Jonathan.
“I also found out later in my business journey that saying yes to opportunities, such as conferences, meetings or marketing, builds confidence and shows others that small fish can make an impact.”
Becoming a mentor
“I’ve enjoyed sharing my story with future allied health professionals, having been invited to speak with students at my graduating university,” says Jonathan. “I’ve also run mentorship programs for physiotherapists and exercise scientists. These are the things I’m most proud of.”
What I wish I’d known
Saying yes more often meant learning to accept the sacrifices that come with growth. “There will be moments in business where an opportunity will clash with something else – personally, professionally or financially. It’s important to take a step in any direction, rather than analyse for too long with no steps taken. Sometimes sacrifice is necessary.”