Help & support
As a valued CommBank business customer, we’re giving you and your business the opportunity to meet and have your business promoted by Jamie Durie, Brittney Sauders or Adam Liaw and star in a video alongside them. This video will then be shared on their social media account and further promoted across CommBank’s own channels – giving your business exposure to a whole new audience.
Meet the Australian Business Icons
Adam Liaw
Adam is a bestselling author and TV presenter who has built a powerhouse food brand. His cookbooks and acclaimed food series have made him a trusted voice in home cooking and global cuisine.
Brittney Saunders
Brittney Saunders is an Australian entrepreneur and digital creator best known as the founder of Fayt The Label, a size-inclusive fashion brand. She is recognised for her authentic online presence and her commitment to empowering women through accessible, stylish clothing.
Jamie Durie
Jamie is the award-winning founder of Durie Design, an international landscape, architecture, interiors and bespoke furniture business. Beyond his successful business, he is widely known as an author, keynote speaker and television host on programs such as Backyard Blitz, Growing Home with Jamie Durie and Growing Home - Future House with Jamie Durie.
Yes, as a winner you will be able to meet at least one of the business icons part of this campaign.
We will do our best to have one of the business icons visit your business but alternatively, we will arrange a central location to meet one of the business icons where you can showcase your business’ offering.
Travel may be required at CommBank’s discretion, should travel interstate or from regional areas be required CommBank will arrange this with your consultation. By entering you are confirming that you are able to travel within the following window: 17th February - 4th May 2026. This will be during a predetermined period outlined by CommBank and communicated with the winner.
No, you must nominate the business you own or if you are an authorised operator on behalf of the business. However, we encourage you to share this competition with any deserving CommBank business customers.
The competition runs from 10:00am (AEDT) on 20th January 2026 and closes at 11:59pm (AEDT) on 8th March 2026.
The 'CommBank Business Backing Business Competition' (Promotion) is conducted by the Commonwealth Bank of Australia (ABN 48 123 123 124) of Level 3C, 11 Harbour Street, Sydney NSW 2000 (PH: 13 2221) (Promoter) and runs from 10:00am (AEDT) on 20th January 2026 and closes at 11:59pm (AEDT) on 8th March 2026 (Promotion Period) (see full terms and conditions at commbank.com.au/backingbusinessterms Open to businesses which during the Promotion Period and up to the date of the judging have an ABN and operate in Australia, in the case of sole traders, are an Australian resident at least 18 years of age, are not (as determined by the Promoter) an excluded business and have a representative who: holds an active Business Transaction Account with the Promoter in accordance with the CommBank Business Transaction & Savings Accounts Terms and Conditions, is at least 18 years of age, has a correct email address recorded with the Promoter and is not involved in the Promotion or management of the Promoter, the talent or any other benefitting organisation. Entry via application form at commbank.com.au/backingbusiness by answering questions about the eligible entrant's business, answering in 50 words or less 'Tell us about your business and a moment when another business inspired or supported you to overcome a challenge' and selecting one of the talent options listed under 'Who is your preferred Business Icon?'. Max 1 entry and 1 prize per business. Written submissions in eligible entries will be judged on their creativity, originality, inspirational merit and/or suitability by a panel of 3 judges from the Promoter from 16th February 2026 to 26th February 2026 (First Round) and from 9th March 2026 to 19th March 2026 (Second Round). Judges will select 6 eligible entries from the First Round and 9 eligible entries from the Second Round to be the winners. The Promoter may in its discretion increase the number of winners in each round. Eligible entries not selected in the First Round will still be eligible for judging in the Second Round. Each winner will win a video produced by the Promoter which will feature the winner's business and the allocated talent and will be promoted on the allocated talent's social channel and the Promoter's owned channels. Winners notified by email by 5:00pm (AEDT) on 27th February 2026 (if selected from First Round) or by 5:00pm (AEDT) on 20th March 2026 (if selected from Second Round). Prizes which are unclaimed or which cannot be delivered to or accepted by a winner by 5:00pm (AEDT) on 1st March 2026 (if selected from First Round) or by 5:00pm (AEDT) on 22nd March 2026 (if selected from Second Round) will be forfeited and awarded to reserve winners. Winner's representative must be available to shoot the video with the allocated talent. Prizes may not be transferred, exchanged or redeemed for cash or other goods or services.
