Optimism outshines uncertainty, led by regional practices

What's in the report?

The Dental Insights Report explores the responses to changing practice economics among 414 decision-makers from dental clinics across Australia. It provides insights to help practices navigate opportunities and challenges and inform decision-making.

Insights from your peers

Insights directly from other dental practices can help you learn about strategies and benchmark your approach. This report investigates:

  • Sector growth trends and outlook
  • Tactics to attract and retain patients
  • Digital technology and data adoption
  • Creating thriving workplaces
  • Spotlight on inclusive oral care and sustainable dentistry

CommBank Health & Australian Dental Association

CommBank Health has again partnered with the Australian Dental Association (ADA) to develop the new Dental Insights Report. With the help of ADA members, the report has captured a robust cross-section of views from across the sector.

“Our research shows that many practices want data to play a bigger role in how they run their practices. External benchmarking was the top area of interest, and we hope this report can be valuable in that pursuit." – Albert Naffah, CEO, CommBank Health

What we found

  • Creating patient demand is top priority

    • 70% of dental practices are prioritising at least one initiative to acquire new patients
    • The top strategic priority is investment in marketing and sales
    • New clinical equipment and upgrading premises remain a focus
  • Digital dentistry is entering new frontiers

    • 52% of dental practices are prioritising at least one initiative to drive efficiencies
    • A top strategic priority is reducing/restructuring operation costs and reducing debt, followed by adapting systems and process to drive productivity
    • Interest in using data analytics and AI to optimise practices is growing

Practice viewpoints

Experteeth Dental Group

Learn how Experteeth balances tailored patient care, consistent standards, and operational efficiency across its growing practice network.

Norlane Dental Aesthetics and Implants

Find out how Norlane Dental Aesthetic and Implants uses cutting-edge clinical technologies and a human touch to deliver personalised care.

Download the full Dental Insights Report 2024

Previous reports

Dental Insights Report 2022

CommBank Health and the Australian Dental Association bring you our latest Dental Insights Report. It examines how practices are responding to the industry’s top challenges in pursuit of a competitive edge.

CommBank GP Insights Report 2023

The recovery in patient numbers following the pandemic has stepped up just as the cost and capacity to deliver care have come under pressure. We examine how practices are responding to adapt, grow, and provide sustainable care to patients.

The CommBank Health & KPMG Report: Healthy Options

The latest perspectives of patients, providers, and private health insurers to understand the impacts and efficiency opportunities across the healthcare system. 

Talk to our industry specialists

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Things you should know

  • About the Dental Insights Report

    The 2024 Dental Insights Report is based on a quantitative survey of 414 decision-makers and influencers at dental practices across Australia. The survey examined practices’ operational and financial performance, strategic priorities and outlook to inform benchmarking and planning activities among practice decision-makers. The study of dental practices was conducted between 27 October 2023 and 17 November 2023.

    The report has been published for general information purposes only. As this information has been prepared without considering your objectives, financial situation or needs, you should, before acting on this information, consider its appropriateness to your circumstances, if necessary, seek professional advice. The Bank believes that the information in the report is correct and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its compilation, but no representation or warranty, either expressed or implied, is made or provided as to accuracy, reliability or completeness of any statement made in the report. Any projections and forecasts are based on a number of assumptions and estimates and are subject to contingencies and uncertainties. Different assumptions and estimates could result in materially different results. All analysis and views of future market conditions are solely those of the Commonwealth Bank.

    © 2024 Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian credit licence 234945