Early signs of turning point as outlook improves

What's in the report?

The GP Insights Report is based on the perspectives of 204 general practices across Australia. It presents the findings, offers performance benchmarking by growth orientation and location of practice, and contains case studies of strategies in action.

Insights from peers & patients

Insights directly from peer practices can help decision makers plan with confidence. We explore:

  • Practice performance and growth outlook
  • Responses to elevated operating costs
  • Bridging staff shortages to create capacity 
  • Technology investment to enhance practice and patient experiences
  • Focus on sustainability initiatives

Capitalising on a growth mindset

Confidence has improved amid the ongoing shift in billing models for many practices, and a focus on optimising the workforce and operations. Most practices are targeting growth and investing in initiatives and infrastructure to expand capacity, meet patient expectations, and drive efficiencies and productivity.

“We are seeing early signs of relief for practices that have often operated under tremendous pressure to continue delivering care. There is hope that the rate of rising practice costs will slow, and the revenue outlook is beginning to improve.”

Albert Naffah, CEO, CommBank Health

What we found

Navigating people, patients & costs

  • 50% plan to expand their teams
  • 45% plan to expand services offered by GPs
  • 66% are prioritising a shift in billing models

See trend at a glance (PDF)

Striving for digital dividends

  • 74% plan to lift technology investment in the next year
  • 38% set to adopt practice intelligence tools in the next 2 years
  • 9% already use AI for patient education or feedback collection

See trend at a glance (PDF)

Practice viewpoints

Case Study: Eastbound Medical Clinic

Case Study: East Corrimal Medical Centre

Case Study: Pro Health Care

Download the full GP Insights Report 2024

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Things you should know

  • About CommBank GP Insights Report 2024

    The report is based on a quantitative survey of 204 decision-makers and senior influencers at general practices across Australia. This included 100 business owners and 104 practising physicians.

    Fifth Quadrant conducted the general practice and patient surveys on behalf of CommBank Health between January and February 2024. All references to patients and general practices in the report refer to those participating in the surveys unless stated otherwise.

    The report has been published for general information purposes only. As this information has been prepared without considering your objectives, financial situation or needs, you should, before acting on this information, consider its appropriateness to your circumstances, if necessary, seek professional advice. The Bank believes that the information in the report is correct and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its compilation, but no representation or warranty, either expressed or implied, is made or provided as to accuracy, reliability or completeness of any statement made in the report. Any projections and forecasts are based on a number of assumptions and estimates and are subject to contingencies and uncertainties. Different assumptions and estimates could result in materially different results. All analysis and views of future market conditions are solely those of the Commonwealth Bank.

    Commonwealth Bank of Australia ABN 48 123 123 124 AFSL and Australian Credit Licence 234945.