It’s difficult to remember what business was like before mobile phones and the internet. But now we find ourselves well beyond a 1990’s phone that felt like a brick and could only send a text message.
So what are the opportunities in tech you should keep your eye on that could help your business?
Not new but tech that is continuously evolving. More and more businesses (and customers) are embracing apps as they start to offer more to customers particularly when it comes to managing banking, health and wellbeing, entertainment and transport.
If your business isn’t on an app are you missing out?
Apps can give your customers better access to your services at their convenience, and provide you with a direct marketing channel through which you can increase customer reach and engagement.
In the year ahead some experts are anticipating a focus on location-based services which help businesses offer potential customers special offers based on their location.
The growing use of technology means cybersecurity is an area businesses need to increasingly think about. It’s important to make sure your business is adequately protected, particularly from ransomware and phishing scams. Training your staff in these areas will also help to reduce risk. We’ve created articles and videos that can help you and your staff protect your business as well as stay safe online.
A chatbot is a computer program that hosts conversations with human users to create a more personalised experience online. ‘Talking’ to your customers using text messages on your website, chatbots can answer questions, solve problems and make sales. For business owners, the power of chatbots is through the scale of reach as it's a means of communicating with an unlimited amount of customers at any time.
Augmented reality, virtual reality and mixed reality are beginning to transition from the world of gaming to other facets of life. Businesses continue to find ways these might improve brand engagement, increase employee efficiency or enhance customer satisfaction.
You can see this already as real estate and travel companies are starting to offer customers the opportunity to test out a property or location before they make any decisions.
Remember that the most important realities for your business are usually your customers' realities, so make sure any technology you do look to implement will be to help them.