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Evolution, not revolution
For the first time in decades, Commonwealth Bank of Australia has reimagined its logo to reflect the next chapter in the bank’s history. In a new podcast, Editor-in-Chief Danny John discusses the evolved brand identity with the bank’s Chief Marketing Officer, Monique Macleod.
Brand loyalty: A history of the Commonwealth Bank logo
I go, you go, we go together. What better way to express that as a company than in a logo. Danny John and Steven Politzer report.
A sight for core “i’s”
Customers expect brands to know who they are and translate information and insights into simple, value-add interactions, explains Commonwealth Bank’s Head of Research & Insights Heba Habashy.