Commonwealth Bank unveils new brand identity

Highlighting the next step in its transformation, Commonwealth Bank has this week unveiled its refreshed brand identity and complementary marketing campaign.

Read more

More resources

More stories

Monique Macleod

Evolution, not revolution

For the first time in decades, Commonwealth Bank of Australia has reimagined its logo to reflect the next chapter in the bank’s history. In a new podcast, Editor-in-Chief Danny John discusses the evolved brand identity with the bank’s Chief Marketing Officer, Monique Macleod.

Commonwealth Bank first logo

Brand loyalty: A history of the Commonwealth Bank logo

I go, you go, we go together. What better way to express that as a company than in a logo. Danny John and Steven Politzer report.

A sight for core “i’s”

A sight for core “i’s”

Customers expect brands to know who they are and translate information and insights  into simple, value-add interactions, explains Commonwealth Bank’s Head of Research & Insights Heba Habashy.