For more than a century, CommBank has shared a rich association with Australia’s regional businesses and communities, and we’ve made it our purpose to support their financial wellbeing through the good times and the tough. Given the devastating bushfires, floods, drought and recent pandemic, the past few years have been among the most difficult.
But in every regional community right across Australia, you’ll find amazing women slowly rebuilding their lives, families and communities. It’s these unsung heroes we celebrate this International Women’s Day.
For the third connective year, CommBank has collaborated with Classic Agenda Heroes to showcase a series of beautiful images and stories of hope. The result is a 350-page testament to the resilience of the great Aussie spirit, and the invisible backbone of our nation.
Featured in Classic Agenda Heroes 2021 is a number of CommBank customers from right across the Group, including Regional Agribusiness, Retail Banking Services and Commonwealth Private. These women range from CEOs of international firms to firefighters in the tiniest of towns, and each have an incredible story of courage, survival and determination to simply move their communities forward.
As described by Sandra Sully, the editor of Classic Agenda Heroes 2021, “These women have helped define us through some of our darkest times. Classic Agenda Heroes is our way of acknowledging their enduring efforts, their tireless struggles, and their wisdom, and saying thank you on behalf of so many.”
At CommBank, we too salute these women, and our involvement in the project is just one small way we endeavour to support the customers and communities we exist to serve. Grant Cairns, Executive General Manager of Regional Agribusiness Banking at CommBank, said: “We’re pleased to share the stories of those supporting local communities and simply getting things done. At CommBank, we share these values, and believe in celebrating the significant contribution of rural and regional Australian women to our society.”
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Classic Agenda Heroes 2021 was launched at long lunch at the Hyatt Regency in Sydney on Friday, 5 March. The gala event was a celebration of International Women’s Day, bringing together 100 of Australia’s leading ladies – including many featured in the book – to connect, share stories, and support one another in business, philanthropy and friendship.
All proceeds from Classic Agenda Heroes 2021 are donated to the Women’s Legal Service – backed by Dame Quentin Bryce AD, CVO – to support women and children affected by domestic violence, and can be purchased here.