People often talk about the similarities between sport and business in how we think, how we work well as a team, how we overcome obstacles and how we deal with competition. Preparation, from a business perspective and from a sporting perspective, is all about data.
We can learn much from the way that sport is applying thinking to data collection and data analysis. Our clients saw that first hand when we turned our Sydney offices into a cricket ground at an exclusive event for business clients. The Australian cricket captains Steve Smith and Meg Lanning, all-rounder Ellyse Perry and fast blower Pat Cummins were in cracking form.
Getting players to their peak
Cricket Australia’s General Manager of Team Performance, Pat Howard, explained how they use volumes of data to ensure they have the best players for the day and for the conditions.
“We develop insights from data which are integrated into our decisions. These include a player’s skills, health and wellbeing, team selection and opposition analysis, to name just a few.”
Steve Smith, for example, receives data on how competitors face people over the wicket, round the wicket, where people get out and where they score their runs.
“As the captain it just gives him an insight into what the opposition is trying to do and lets him make a decision from there,” Mr Howard said.
The event highlighted how data and analytics feed into performance by producing insights that lead to informed decisions.
Insights, not data
The amount of data available is growing exponentially, yet only a fraction of the world’s data that has been generated in the last two years has been analysed or used for anything useful.
Nick Aronson, Commonwealth Bank’s Managing Director of Telecommunications, Media, Entertainment, Technology and Retail, said, “I think what sometimes people lose sight of is that data isn’t the game. Insights are the game.”
The amount of data generated by our 13.9 million customers enables us to derive some fantastic insights into what Australians generally do every day. We can share these with clients through business tools like Daily IQ. It enables clients to self-service access to insights and information, overlay certain benchmarking in their own industries, understand the performance of their business and examine their customer demographics.
We also undertake a lot of bespoke data analytics with larger institutional clients, blending their data, our proprietary data and other data sets to uncover added dimensions. Our analytics team has the power to unearth the information sitting in an expanse of data. They turn it into powerful insights so your business can be at the top of its game.